How many times have you heard that money isn’t the most important thing in the world?
It might not be the most important thing in the world, but I still rank it right up there with oxygen! It’s hard to do much in this world without it unless you really want to live off the fat of the land. Even then the tax collector will come find you for property taxes. Sigh.
Still, it’s not entirely wrong that about money being the only thing we pursue in business. Placing money over people might make us money for the short term, but it isn’t sustainable and eventually people will stop trusting you.
Far better we create value for others and let the money follow. A willingness to share and place others before ourselves creates trust and people are far more likely to join us in our pursuits. Money then becomes a natural byproduct of all we do and the greater the service we provide, the greater the income.
That doesn’t mean we have to do anything for free! If we don’t make any money then we just have an expensive hobby that we can only sustain until we run out of funds. It’s more about making sure we keep it all in the right order.